I remember a few years back when some of my friends in the industry and I are trying to push for green building in the country.  The industry at large was quite slow in realizing that pushing for sustainability was the only way to do business.  Nowadays, getting invited to speak to university students is getting quite common.  The next generation is realizing that for them to succeed in the future, they have act fast in addressing climate change.  They are constantly looking for ways to make sustainability a part of their design agenda.